How we work and why that helps you

For over a decade, we’ve honed our processes and approach to projects to make them enjoyable and highly productive.


We’ve been designing for small businesses, large organisations and government bodies for over a decade. And, because we keep our company small, we can remain flexible and work in ways that larger design studios find difficult.

Working right alongside you

We love to immerse ourselves in our clients’ business and culture and we’ll more often than not work right alongside you. For example, for the four intensive weeks we designed for ISO (International Organisation For Standards), we based ourselves at their HQ in Geneva three days a week.

Since we started designing for STV (Scottish Television), we’ve spent one week every month based at their studios in Glasgow where we work as part of their design and development teams.

Working in the open

We won’t hide our work away until we’re ready for a ‘big reveal.’ We’ll more often than not work right alongside you at your offices and you’re always welcome to work in ours. For the times we’re apart, we’ll set up a share Dropbox folder so you can watch our work progress. We’ll also keep a dedicated Skype number open, so you can ask questions and make suggestions all through the design process.

Agile weekly sprints

Making sure everything’s done when expected is essential. To help us make sure that our projects run to time, a couple of years ago we started breaking larger projects down into week-long, agile-style sprints. Before we start any new project, we’ll agree with you what you aim to accomplish and over what period. Each week we’ll focus on a different design challenge — maybe a sign-up process one week, a checkout process the next. We’ll then work intensively together to achieve the goals for that week.

More than just pictures of web pages

When many clients ask us to design for them, they often expect we’ll just give them static visuals, pictures of what their website or application will look like when it’s built. That’s not a ridiculous request. After-all, it’s what web designers have been delivering for years. With so many different browsers and devices today, static visuals just can’t cut it. As we’re famous for saying, they’re “bringing a knife to a gunfight.” Because we know code as well as we know colour theory, layout and typography, instead of pictures of web pages, we deliver responsive web pages in HTML, CSS and Javascript ready for you to get started on final development.

Partnering with the best

Over fourteen years, we’ve filled up an enviable address book containing the best copywriters and editors, developers, engineers, icon designers and illustrators. When your project needs the best of the best, we know who to call.

Making things simple

In 2009, we donated our plain speaking ‘killer contract’ to the design community. It’s since been adopted by designers and developers all over the world.